HYM x JAY CHOU
The Asian Music Legend: Jay Chou
Jay Chou is an unparalleled talent and a visionary singer-songwriter in the Chinese music scene. For over two decades, his revolutionary fusion of genres has not only redefined modern pop music but also earned him the highest honors across Asia. His work transcends time, and this collaboration serves to materialize his legendary musical legacy into physical, highly collectible art forms.
Pixel Fantasy & Pop Immortality
Fusing high-fidelity analog sound with cutting-edge pop culture, HYM is proud to announce an exclusive licensing cooperation with Asian superstar Jay Chou. Centered around his official image "CHOU CHOU," we proudly release the "DUO-CHOU CHOU" limited-edition co-branded turntable alongside the monumental "Jay Chou 20th Anniversary Record Set." This numbered collection is where timeless music honors meet contemporary trend art.
Pixelated Aesthetic: "DUO-CHOU CHOU"
At the heart of this collaboration is the "DUO-CHOU CHOU" turntable, which boldly reimagines Jay Chou's signature features—his single eyelids, thick eyebrows, and iconic long sideburns—through a vibrant, retro-futuristic pixel style. This design choice highlights both trendiness and artistry, transforming a functional high-fidelity audio device into a highly sought-after piece of fashion art, perfectly merging auditory excellence with visual attitude.
A Cultural Phenomenon: NYE Showcase
The cultural impact of the "DUO-CHOU CHOU" turntable extends far beyond product design. In 2021, Jay Chou proudly showcased this very collaboration model during a highly anticipated New Year's Eve broadcast. Sharing the stage with esteemed guests, including the legendary orchestra Mayday and other renowned artists, the turntable became a symbol of musical fellowship and a celebrated icon in contemporary pop culture history.
The 20th Anniversary Collection
Beyond the groundbreaking turntable, the HYM × Jay Chou licensing partnership brings fans the ultimate tribute: the "Jay Chou 20th Anniversary Record Set." Combining premium music peripherals with the co-branded record player, the collection offers an immersive, multi-sensory journey through the artist's illustrious 20-year career. Each set features exclusive numbering, sealing its status as a rare gem in the world of music collectibles.
